The Merino Story About Merino Story Classic Fashion NZ|Fine New Zealand Made Merino Wool|Knitwear
Shipping and Returns
About Us and Store Locations
Merino is a natural fibre designed to protect sheep from the elements. It breathes even after it is removed from the sheep's back. This means it has the ability to keep your body at an even temperature, keeping you cool in the heat and warm in the cold, leaving you feeling dry and warm. Merino is a natural fibre designed to protect sheep from the elements. It breathes even after it is removed from the sheep's back. This means it has the ability to keep your body at an even temperature, keeping you cool in the heat and warm in the cold, leaving you feeling dry and warm. S

The Merino Story

The Merino Story is a New Zealand family owned and operated company based in Waikato.

The Merino Story label is designed and manufactured in New Zealand using the best strands of 100% New Zealand Merino Wool.

Merino is a natural fibre which means it breathes well allowing you to stay cool in the heat and keep warm in the cold.

We also carry a wide range of Merino Possum clothing including Lothlorian, Native World, Koru, Merino Mink and more.

We have several stores located throughout New Zealand which all have fantastic staff who would love to help you find the perfect garment.



North Island


The Merino Story Pukekohe
90 King Street, Pukekohe, Auckland
09 238 7312
(Only open April - September)

Riverhaven
160 Great South Road, Huntly, Waikato
07 828 7013

The Merino Story Tirau
29 Main Road, Tirau
07 883 1584

Georgia Boutique
29 Main Road, Tirau
07 883 9056

South Island

The Merino Story Hinds
19 Peters Street, Hinds
03 303 7621

The Merino Story Fairlie
72 Main Street, Fairlie
03 685 6292

The Merino Story Lake Tekapo
State Highway 8 Lake Tekapo
03 680 6656

High Country Crafts
State Highway 8 Lake Tekapo
03 680 6905

The Merino Story With A Difference
Shop 1, 300 Hilton Highway, Washdyke, Timaru
03 688 7329

The Merino Story Waimate
25 Studholme Street, Waimate
03 689 7973

The Merino Story Wanaka
63 Brownston Street, Wanaka
03 443 5660

The Merino Story Milton
86 Union Street, Milton
03 417 4511

The Merino Story Gore
70-72 Main Street, Gore
03 208 0310





Subscribe to our emails for the latest news, offers and style.